The primary lockup is the shield mark plus the AIOPSONE wordmark. Two halves, split by letter-spacing alone: AIOPS pulled tight, ONE opened up. Written and spoken, the name is always AiOpsOne — the all-caps form is the logo only.
On light · #F4F5F7
On dark · #0B0B0C
The shield stands alone where the full lockup will not fit — favicons, app icons, social avatars, the utility rail. Never smaller than 24 px. Below the lockup’s minimum, drop to the mark rather than shrink the words.
On light
On dark
Pick the version that matches the background, not the brand. The rule is contrast, and the accent colour changes with it.
ONE in #3F6212 (6.5:1).ONE in #A3E635.#1A2E05 — never two-tone on lime.The two-tone ONE is a redundant signal — the tracking already separates the halves, so colour is safe to add and safe to lose. Raw lime #65A30D as text on white measures only 3.1:1, so accent letters use #3F6212 on light and #A3E635 on dark — never raw lime.
Long-form reading uses Literata. Never set the wordmark in anything but Archivo Expanded 800; Plex Mono is for labels, never the name.
ONE in a second weight, or a different font.SVG for anything digital (they are outlined — no fonts needed); PNG (transparent) where SVG is not accepted. Download from aiopsone.com/brand/.
